Why you should care about your GDPR compliance.

GDPR-compliant companies outperforming peers across a wide range of metrics. Privacy has delivered an unexpected competitive advantage, a survey finds.

According to a new report from Capgemini research, compliance with the EU’s GDPR has yielded a range of significant and perhaps unanticipated benefits, from increased consumer trust to better customer engagement and revenue growth. Overall, the researcher says that “[GDPR] compliant organizations have outperformed non-compliant [companies] by an average of 20%.”

Only 28% complaint so far. Overall only 28% of firms surveyed by Capgemini were fully GDPR compliant. The company polled 1,100 senior executives in various industries (insurance, banking, consumer products, utilities, telecom, public services, healthcare and retail) in multiple countries. It then compared the performance of GDPR-compliant organizations against those that were not compliant or only partly compliant. The report states, “92% of executives from compliant firms say their organization has gained a competitive advantage thanks to the GDPR.”

whitestone digital marketing


Better ratings, better performance. The chart above indicates compliant organizations saw better consumer ratings, greater trust, improved lead quality, better employee morale and a better overall brand image vs. those that were not compliant or lagged in compliance.

These are of course the self-perceptions of survey respondents, but it’s striking that across all metrics GDPR compliant companies were doing better than their counterparts. While some of this might be expected (e.g., improved consumer trust) the range of findings are striking and unexpected.

Digital marketing agency


In the specific retail context, complaint retailers saw greater participation in their loyalty programs. They also said that online transactions had increased since GDPR went into effect. And perhaps most surprisingly, “the number of consumers targeted in our campaigns” had grown post-GDPR. The operating assumption was that lists would shrink and data would evaporate.

Why we should care. Capgemini also surveyed U.S. firms about CCPA. It found that 70% believed they would be compliant with CCPA when it goes into effect next year. However, based on the observed lag between anticipated and actual GDPR compliance, the firm believes that many companies are being optimistic about their preparedness for CCPA.

What’s significant about these findings is that adherence to strict consumer privacy rules has not hurt firms doing business in the EU. In fact, it appears to have done the exact opposite: helped them outperform their non-compliant peers. By extension there could be a similar benefit for CCPA-complaint companies in the U.S. So rather than resisting, companies should think about accelerating compliance and market that fact to consumers.



Source: marketingland.com

How your Facebook account can slowly destroy your finances

Social media can eat into your bank balance.

 Roughly four in 10 adults with a social media account (39%) say that seeing other people’s purchases and vacations on social media makes them look into a similar purchase or vacation, according to a survey of more than 1,000 Americans released this summer by the American Institute of Certified Public Accountants. What’s more, 11% have taken a vacation or made a purchase in the last year after seeing someone’s post about their vacation or purchase.

And fully 30% of Americans say that social media has some influence on their purchasing decisions, with 5% saying that it has a significant impact, a 2014 Gallup poll found. Among millennials the numbers are even higher with roughly half saying that social media influences what they buy.

Some social media-related spending, of course, is driven by the fact that many brands advertise their goods and services on social media or pay celebrities and other influential people to post about them. By 2017, social network advertising spending is expected to hit nearly $36 billion, or roughly 16% of all digital ad spending globally, up from about $24 billion in 2015, according to eMarketer, and celebrities ranging from reality stars like the Kardashians to sports bigwigs to fashion bloggers have endorsed brands on social media.

But often, there’s something deeper going on: “We are socially comparative creatures by nature,” says psychologist and author Nancy Irwin. And the use of social media makes comparisons to others just a scroll or a click away: “Social media can be the modern day version of ‘Keeping up with the Joneses,’” she says, and some people “feel inferior if someone they know has a shinier or bigger toy than they do.”

Many of those people react to this feeling of inferiority by buying the same thing — or even better — than a social media contact has, and then posting about that. This perpetuates the cycle with others seeing the post, and some of them “feeling like they now ‘need’ to one-up you,” says psychologist Elizabeth Lombardo, author of “Better than Perfect: 7 Strategies to Crush Your Inner Critic and Create a Life You Love.”

See also: This academic study proves everything you thought about people who post selfies.

Plus, social media “can normalize the buying experience,” adds Lombardo. When multiple people in your social network have $500 designer shoes, it can seem like everyone is buying them — and thus entice you to buy too, even when you can’t afford that.

Of course, “some people can look at others trips and concerts and bling and be truly happy for them and feel no pressure to compete,” says Irwin. And the issues of comparing yourself to others and normalizing extreme spending are by no means limited to what you see on social media.


Source: msn.com

Monitoring Customer Experience: A Holistic Approach for Business Success

Customer experience is more important than ever. Businesses that aren’t focused on delivering on the promise of good customer service are seeing their customers leave in droves.

In fact, 66% consumers will switch companies if they have a bad experience, according to a report by Accenture.

Because today’s consumers are so fickle and because they have access to a variety of options, your business’s customer experience needs to be on point—always!

But how do you know whether your customers’ experiences are positive?

Most businesses conduct annual or semi-annual customer satisfaction surveys to take the pulse of their business and its performance. Yet, considering how quickly information flows nowadays, the data from those surveys is often stale by the time it has been collected and analyzed.

Which isn’t to say you should stop conducting customer satisfaction surveys, but they shouldn’t be the only arrow in your customer experience quiver.

The Internet has given businesses a veritable treasure trove of data on customer experience, but aggregating that data and turning it into something actionable takes a lot of time and fine-tuning to get right.

This article outlines how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.

Listen to your customers

Social media platforms have been both a blessing and a curse for businesses. They give you the ability to speak directly to your customers without having to go through the intermediaries that traditional marketing and advertising required. But consumers in turn have gained a powerful voice to speak out when they feel like they have been wronged by a business.

To help you get a better handle of what customers are saying about your business online, you should implement a social listening tool. Social listening will not only give you access to conversations happening about your business but also help you determine the overall sentiment of those conversations.

The real problem many businesses run into on social media is that they spend an inordinate amount of time talking at their customers in the form of offers and promotions without taking the time to listen and engage.

If you don’t think that your customers notice, you would be wrong.

Daniel Newman, best-selling author and CEO of V3B, noted in a recent article that businesses shouldn’t be blasting their customers with marketing messages; instead, they should engage with them about what can be done to improve the business.

“Although pertinent data can be gathered from social media platforms, the main focus should be on listening to the customer,” Newman wrote.

That’s where social listening tools can help.

Ask for feedback

Your business shouldn’t just sit back and listen to the unsolicited feedback it is receiving on social media. It should also be actively seeking feedback in the form of online reviews and customer satisfaction surveys.

On the surface it might seem that all that feedback from various sources would be redundant, but the data you compile from each is essential to improving your business’s overall customer experience.

Customer satisfaction surveys will give you a quantitative view of how your business is operating at a 30,000 foot level. They will give you insights into general trends regarding what is working about your business and what you need to improve.

Online reviews, on the other hand, will give you qualitative, in-depth data about individual customer experiences in real time. That is important because such data can help you catch problems as they arise, before they become systemic and far-reaching.

Analyze data and implement improvements

Having access to all this data and not using it to improve your product, service, or customer experience would be a huge mistake. Thankfully, we live in an era of Big Data, and you have access to data analytics solutions to help you break it down and make it easier to understand.

The consumer is constantly changing and evolving, and so should your business. Big Data can help you identify trends as they emerge, take the initiative to improve both your offerings and your marketing efforts, and provide a more personalized experience to your customers.


As with many things you do, monitoring and measuring customer experience at your business is an ongoing process.

If you stop paying attention and making improvements, your customers will notice—and well leave you for your competition. But if you are constantly striving to enhance your business and offer the best possible experience, you will build trust and loyalty while creating vocal advocates for your business.

And having advocates on your side can be valuable. No matter how hard you try to create marketing messages that resonate with your customers, they will always pale in comparison with recommendations from peers.

Since the rise of social media and online review platforms like Google or Facebook, those recommendations don’t even have to come from someone they know, because a vast majority of consumers now place as much trust in online reviews as they do recommendations from family and friends.

How One Entrepreneur Cashed Out and Made $81K by selling their shopify store.


The first thing you need to know about selling your Shopify business is that it is an “exitable” asset that you can sell for big profits, and there are plenty of buyers looking for this kind of business.

When you’re in the business of helping people buy and sell online businesses, it’s important to build an “easy to hand off” business. It’s crucial that a new owner can easily take up the reins and continue to grow the business with little to no effort on their part.

By doing just this, we were able to sell a Shopify ecommerce business that came on our marketplacefor $81,017 in just 51 days.\

The platform you build a business on matters, and Shopify has become one of the most user-friendly platforms out there for ecommerce. Because of this user-friendliness, the transfer of the business was ultimately a lot easier.

Before we dive into this case study, there are a couple things I want to address.

Prior to selling your Shopify business, you first need to show a good profit track record occurring over a few months’ time. While three months is the minimum average used by Empire Flippers, the longer you can show profits, the higher price estimate you will receive when it comes to assessing your website’s value.

You might be asking why someone would want to sell a profitable online business, since for many, a profitable online business is the dream come true. For sellers, the reasons vary widely.

Some people want to move on to other online projects, and some people want to put a down payment on their house or wipe out their mortgage completely. Others want to use the cash to boost offline business ventures. For instance, one of our sellers sold his website so he could start a physical store that sold donuts.

Motivations for selling an online business are no different than selling an offline business. But the nice thing about selling an online business is that the process is usually much easier, and in the $81,017 Shopify site case, a pretty lucrative deal for the owner.

Let’s dive into this case study and show you exactly how we sold this website for tens of thousands of dollars.

The Easy Handoff

This business had quite a bit going for it. It had a long track record, a huge social media following on Instagram, and a system in place that made it even easier for a new owner to buy and start running profitably right away. The business sells women’s clothing, which could be a problem for someone who has no real knowledge of fashion who wanted to take over and expand this business.

In this case, the business’ big asset was a product selection system. The owner organized her business around her bestsellers list, which showed the top-selling products, trending products, and the products that were being bought most by other merchants. This is great data to have at your disposal and made it possible for the business owner to not need to design her own products. If a product didn’t come with a stock photo, the owner would outsource for a photoshoot to happen and send a unit of that product to the model and photographer.

The fact that no design interests or skills were used in the maintenance of the site was important. The person that ended up buying this business had no interest in or real knowledge about fashion. Because of this, they feared they might not be able to design something worthwhile to keep the business going. However, because of this “plug and play” system, the entire process was very easy to hand over to the new buyer.

Vetting and Pricing

You might be curious as to how this business was valued at $81,017.

After seeing hundreds of online businesses, we have come up with a formula that helps us in deciding the price for each business we sell: it’s primarily based off monthly net profits. We have even created a Valuation Tool that automates this process.

Screenshot of Empire Flippers website vetting tool

Like all the businesses in our marketplace, this successful site went through our personal vetting process. When the seller listed the website with us, we had our team go through all the traffic analytics reports, financial statements, and the actual earnings. In this case, we were able to log in to the seller’s PayPal account to confirm profits earned over a six-month period.

While our Valuation Tool is good, our vetting process is even better, and it’s a big reason why buyers come to our market in the first place looking for high-quality online businesses to buy.

To date, 90 percent of all online businesses that we have sold through our marketplace sell within 10 percent of the listing price we give them. This means that our formula actually reflects the market demand for the business and will give both the seller a lucrative price and the buyer a good deal on the website.

The business was initially valued at $63,604.38. This number was arrived at by averaging six months of its net profit and multiplying by 21—in this case that net profit was $3,028 per month.

We’ve noted that the website was actually sold for much more.

This is because every month we ask for the new profit and loss statements from the business owner and the verifications of profits received. Since the business took 51 days to sell, the number of sales accrued after the business was listed was calculated into the listing price. Since revenues went up even more during that month, we increased the listing price for the business. We then successfully sold it for almost $20,000 more than what it was originally listed for with us.

Let’s dive into some details of what we actually required from this seller in order to list on our marketplace.

The first thing we do is make sure the domain and the hosting are in fact in their name. To find that out, we looked at the owner’s GoDaddy account. See below: the important information is redacted in white.

GoDaddy account screenshot

After that, we asked for the profit and loss statement. We will provide this to potential buyers as verification, so if you are planning on selling your business, this is always a must-have piece of information.

Profit and loss statement screenshot

As you can see, this statement gives us a good overview of what the business is currently doing. Obviously, P&L statements like this can be easily forged. That is why we actually go into the accounts of the seller to verify the accuracy of the P&L.

In this case, we were given access to the seller’s PayPal accounts to verify transactions coming in and out of the account, along with other payment portals she accepted, such as Dwolla, shown below:

Dwolla account screenshot

Obviously, we needed more than just earnings to complete our vetting process. We also needed to verify the traffic that this site was getting on a monthly basis. So we asked for access to her Shopify and her Google Analytics accounts.

Shopify admin screenshot

We noticed that there was a dip in traffic in July, which raised a red flag for us. When we queried the seller on it, she explained that it was the result of an experiment they had done where they were sending traffic to their social media store versus their Shopify store. The experiment proved that it was more valuable to send traffic directly to the Shopify store. This brought the traffic back to where it had been prior to July.

Google Analytics traffic screenshot

Along with these proof of earnings and traffic data, we also asked what kind of work is done to the website on a weekly basis by the owner.

The weekly work broke down like this:

  • Emailing correspondents, responding to limited customer inquiries
  • Buying products and purchasing goods for resale
  • Adding new products to website
  • Processing dropship orders
  • Scheduling deals
  • Managing social media by laying out flash sale daily/weekly schedule and posting new products to social media channels
  • Marketing by creating/managing ads and giveaways
  • Sending sponsor packages to bloggers via blogger outreach

After all of this, the business was then listed on our marketplace, and an email was sent out to our 30,000+ list of potential business buyers. From here, we started weeding out buyers. One way this is done is by making buyers put down a deposit, which is a percentage of the actual business price.

This does a few things for us and the seller:

  • Gets rid of the majority of time wasters
  • Locates more serious, prospective buyers who put down deposits
  • Connects us with the buyers to see if they have any questions to begin the sales process

Once we have filtered out the buyers, we then introduce them to the seller to get Google Analytics permissions. In this particular case, this owner required what is known as a Buyer-Seller Call.

These calls are exactly what they sound like. The buyer and the seller create an appointment with each other, where they get acquainted and are able to ask questions and get fast answers. During these calls, we always have one of our deal consultants on the line to help the seller with any kind of negotiations or questions about buying the business that they might be unsure about.

The majority of our negotiations happen between our consultation calls and our Zendesk ticketing system. This business was no different in that regard. Let’s dive into it.

Negotiations and Closing the Deal

When this business went up for sale and was adjusted to reflect the new price, depositors started coming out out of the woodwork wanting to get dibs.

As more buyers deposited on the business, a likely winner rose to the fore.

This would-be buyer made an offer to purchase for the full listed price (the updated price at $81,017), but they had some reservations that needed answering first. They wanted to know about the system the seller used to build out the business, which she informed them of via Zendesk.

Then their offer stipulations were made clear:

  • $50,000 cash up front
  • $31,017 earn out at a 70% monthly net earnings paid to the seller until the full list price was reached

While many people would jump right for this offer, our consultant advised the seller to hold off.

Screenshot of offer

This Skype strategy call is one of the big benefits of using a broker. Since we represent both sellers and buyers, we try and mitigate the risks to both sides while also helping each get a genuinely good deal. We are all about creating a win-win situation for everyone involved.

The strategy call led to our deal consultant to counter the prospective buyer by asking for more cash up front and making the 70% earn out fully paid off within six months instead of a longer waiting period for the seller.

The buyer agreed and paid $65,000 upfront in cash, 80 percent of the listing price of the business, and paid out the remaining 20 percent of the listing price with the earn out.

As I said earlier, however, we want to mitigate the risk of our seller not getting paid properly. We were able to negotiate a deal where the buyer sent the full listing price to Empire Flippers, and Empire Flippers began the earn out process for the seller. This way all of the cash is in a safe place, and there are no worries on the seller side that they might not get their earn out since Empire Flippers held all of the cash.

At the closing of this deal, the two parties agreed via a virtual “handshake” using our Zendesk ticketing system. Not all deals close like this, as many use what are called Purchase Agreements.

Screenshot of congratulations email

Post-Sale Transfer and Turnover Process

From here, the active listing is taken off the marketplace and the migration process begins. This was where our agents took over, created a new migration-specific ticket, and began the process of handing the business over to the new buyer.

Our migration team’s job is to accomplish the following:

  • Push the domain to the new buyer’s registrar and hosting
  • Make sure the site is working properly on the new buyer’s hosting
  • Change over any and all affiliate links
  • Help the seller introduce the buyer to any suppliers or logistical issues

One of the big benefits of Empire Flippers is that we handle almost the entirety of the migration process for our sellers—an often tedious process that most sellers do not look forward to doing.

In addition, we transferred the Shopify account by having the seller update the merchant account and store information specifically with the new buyer’s information. We handed over all the social media accounts, including the huge Instagram account. The seller also put together an email login sheet as well as a list of all suppliers and vendors and proceeded to introduce the new owner to the suppliers as well as to the ordering process.

Once this was set up, that was when the domain was pushed from the seller’s GoDaddy account to the new buyer’s GoDaddy account.

This is a multi-step process in and of itself:

1. Create login credentials for the new buyer

2. Clone the website using BackUpCreator

3. Set up the domain on the buyer’s CPANEL

4. Switch DNS nameservers and initiate the domain transfer

5. Verify a successful migration through earnings and traffic that is confirmed by the buyer

Once all five steps are completed, with all the details listed above, then the seller gets their payment for selling the business. Note: this money is already being held by Empire Flippers, so there is no possibility that a buyer might back out at the last moment and not pay the seller, as we already have the cash in hand.

This is a very important protection for the seller and helps mitigate a lot of the anxieties that can come along with selling your business.

At the end of this process, the seller jumped for joy as she claimed her $81,017 dollars, almost all of it up front. That is a huge cash flow to suddenly have to inject into another business venture, which is exactly what she is planning to do with this money.

Some people sell their websites with us so they can buy a new home, pay off a mortgage completely, or like this seller, use the money to jumpstart the speed of her new business’ launch. That is the beauty of selling your business. You are able to get years’ worth of profit from your business upfront. There is a saying that money now is better than money later, and in this case, the seller would likely agree with that statement.

What could you do with an extra $81,000 lying around? What would you want to do?

Just in case you are keen on getting to the point where you can sell your Shopify business, let’s talk about maximizing your potential return.

How to Sell Your Shopify Store for Maximum Profit

If you’re thinking about selling your own Shopify store, follow the steps below to maximize how much your charge.

1. Track Expenses

First, track all expenses. Keep your store expenses separate from personal expenses, other stores, or other accounts where you are having payments coming in and going out. In addition, maintain a P&L statement.

Obviously, a P&L is a requirement if you are planning on selling your business. It is easier to keep up with a P&L from the very start of your business instead of having to figure everything out at the moment of listing your website for sale.

In addition to a P&L, have other income verifications all lined up, such as a PayPal account or Dwolla account into which you receive payments. When it comes to traffic, you will want similar verification and proof through a Google Analytics account. Now, some people don’t like Google Analytics, and if you are one of them, you can always use Clicky as a good alternative.

2. Explain Changes in Traffic

If there are any traffic spikes or drops, have good explanations as to what is happening there. Keep tabs on what you are doing to the website. It would have been much more questionable if our seller hadn’t informed us that the drop in traffic was due to an experiment she was running with her advertising, for instance.

A buyer will want to know the answers to these questions—especially a spike in traffic, in the hopes that the buyer can repeat that spike over and over again.

While three solid months of earnings is a requirement, the longer you can show your business being profitable, the better. A year’s worth of earnings or more is especially attractive. Since so many websites rely on Google organic traffic, this is a good sign that your website has survived a few updates.

For a Shopify website utilizing paid traffic, this is a good sign that the market is big enough not to have been saturated in the year’s time since starting to run the ads. Typically, the longer income-earning proof you have, the higher multiple of your monthly net income you are going to get for your listing price. For instance, instead of a 23x of monthly net income, you might end up with a 26x, which can be a huge difference in the amount of cash that ends up in your pocket.

3. Document Your Process

Remember, buyers want businesses that are as plug and play as possible. That way it does not take long for them to get up to speed, and it also means they can immediately start tweaking different things on the business to increase revenue. Keep a detailed list of your weekly schedule. Write down everything you do on a normal basis for this website.

Is there anything you can systemize? Are there any tasks you can remove yourself from? Which portions of the business can be automated?

4. List Your Website

Once everything is systemized and your house is in order, it is time to list the website.

You can sell privately, and there is nothing wrong with that. Nevertheless, please be aware that by doing it yourself there are a lot more risks and moving parts. Another thing to note here is that most sellers don’t have a big buyer reach.

This will often lead to buyers giving you lower offers than what your website is actually worth, and you might get frustrated or impatient enough to end up taking one of these lowball offers. Ultimately, you benefit from using a broker because they help protect the seller’s interests, mitigate any risks, have a list of potential buyers much larger than most individual website owners.

However, before you can sell your business, you need to know the price of your business. What is it actually worth in the marketplace?

Find out what your business is worth today by checking out our free valuation tool and answering some simple questions.

Source: www.shopify.com

Check out these 12 beautiful apps that just won Apple Design Awards

Apple is all about style, so to win a design award from the company is a pretty big deal indeed. A total of 12 Apple Design Award winners were announced at WWDC this year for their attractive apps.


This is actually the nineteenth year that Apple has handed out Design Awards, and the trophies have certainly gone to some worthy winners this year. Check out the winners for Apple’s design awards below.

Related: 100 awesome iPhone apps for 2016

Complete Anatomy (Free)

complete-anatomy2Complete Anatomy was created by 3D4Medical, and it’s aimed squarely at medial professionals and students, but that doesn’t mean you won’t be able to learn something from Complete Anatomy, too. The app shows the anatomy of the human body in pretty stunning detail, visualizing different aspects of the body in 3D. This app won the design award for its high performance and high fidelity models. It’s only available on the iPad.

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Streaks ($4)

streaksStreaks is a to-do list app aimed at helping build good habits in your daily routine. It’s based on the idea that a daily routine is an important part of productivity, and can remind you to do anything from walk the dog to go to the gym. A big part of Streaks is notifications, and the creators of the app have built custom notifications for a good user experience. The app won because of its simple approach to creating a daily routine on iOS or WatchOS.

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Zova (Free)

zovaZova is based on the idea that keeping physical can drastically improve one’s quality of life. But this isn’t an ordinary fitness tracking app — it’s actually a training app predominantly designed for the Apple TV. It combines high-resolution workout content with a well-designed user interface. The Siri remote is integrated into the app, and it’s easy to follow the workout routines. Zova isn’t just for the Apple TV — It’s also available for iOS and WatchOS.

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Frame.io (Free)

frameioFrame.io is for the more creative among us. It was designed to make video collaboration easy. Frame-io makes it easy to offer feedback and review notes on a video, but it does so in a visual way, offering beautiful motion effects, support for Auto Layouts, 3D Touch, and so on. Not only that, but Frame.io was also entirely built using Apple’s Swift language, and it integrates with Final Cut Pro. It’s available on iOS.

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Ulysses ($45)

ulysses2Ulysses was developed for writers, journalists, and bloggers. It’s a text editor, to be sure, but its built to get rid of all the clutter often associated with text editors today (ahem, Microsoft Word). It’s optimized for typing without distraction, features different modes, split-screen multi-tasking, and handoffs between devices. Ulysses is available on MacOS (formerly OS X) and iOS. Of course, all those features don’t come cheap — the service is $45.

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Chameleon Run ($2)

chameleon-runChameleon Run was built by Noodlecake Studios. It’s pretty easy to see why the game won a design award — It’s visually stunning. The graphics are beautifully presented, as are the effects in the game. It also offers intuitive controls and integration with the Siri Remote. It’s clear that a ton of attention to detail was put into the game’s design. It’s not limited to one device, either — You can play it on the iPhone, iPad, and Apple TV.

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Laracroft Go ($5)

lara-croft-goRecognize the name Lara Croft? The popular Tomb Raider character comes to a turn-based puzzle game that both fits with the rest of the franchise and stands alone as its own thing. It’s a simple game, to be sure, but that doesn’t mean that it’s not fun or addictive. As a Design Award winner, you would expect the game to deliver on graphics, and it does. Laracroft Go supports the Game Center and iCloud, so you can sync your progress across devices.

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INKS. ($2)

inksFan of the pinball computer games from the early 2000s? INKS puts a colorful spin on pinball by adding a little paint into the mix. As soon as you launch the ball, it hits paint pockets that spread around the board and mix into each other, eventually creating a beautiful painting. One of the coolest things about the app is that after a few seconds, each painting will be different, and all you have to do to create it is play pinball.

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Auxy (Free)

auxyAuxy is a clean take on music production, offering a minimalistic user interface, and is primarily targeted at electronic music makers. It also makes things as visual as possible, color-coding different elements of a song for quick and easy editing. Auxy integrates with the device’s Core Audio engine. Auxy was written entirely using Apple’s Swift coding language, and it enables Spotlight search, making it easy to find and open previously worked-on projects.

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dJay Pro ($20)

djay-proWhile Auxy is targeted more at the studio or home musician, dJay Pro is for the live DJ. DJay was actually released back in 2011, but it has gone through a number of major updates. Apple chose dJay Pro as Design Award winner because of its use of Apple tech, the fact that it supports multiple devices, and its ability to leverage iPad Pro shortcuts and multitasking. It’s long been hailed as a great choice for iPad DJ’s, and this award simply reaffirms that.

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Linum (Free)

linumAnother game on the list, the goal of Linum is to connect the nodes with landing points. An interesting game, to be sure, but the real win here is visual. The game is extremely simplistic and minimalistic, with a very clean interface and a simple gameplay. You’ll advance through different levels, and will have to complete each challenge in as few moves as possible. Linum is one of two student winners of Apple’s Design Awards.

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Dividr (Free)

dividrLast but certainly not least is Dividr, an addictive 2D arcade game in which you simply move the glowing squares in and out to avoid obstacles on the screen. Dividr was written using Swift, and is the second of the two student winners. It may be retro, but it’s still beautifully designed and technologically advanced. Part of what makes it so advanced is its use of 3D Touch, which is used to control the squares as they move through the map.

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Source: www.digitaltrends.com

Finding the Right Social Media Audience for your Small Business

Yes, of course, social media and the online marketplace have made it easier for small businesses to advertise, as they don’t end up spending serious money on huge swaths of people who are not in any way interested in their products.

It has, however, also made it harder. For one thing, the field has become a lot more complicated as there are so many options to consider. For another, the marketplace is changing rapidly with new forms of advertising constantly emerging, while older methods become less useful.

That means it’s important that you have a good idea of what’s going on. To that end, we’ve compiled some of the key points to be aware of if you’re trying to use social media to reach your audience.

Understand your audience

It’s obvious, really. And yet it is absolutely vital. Much like the stoic philosopher Senace said, “If one does not know what port one is sailing, no wind is favorable,” – if you don’t know who your audience is, it doesn’t matter what tools and apps you have in place.

So, the first step is to define your target audience. Take your typical customers.

• Are they male or female?
• What age are they? Are they Millenials, Gen Xers or baby boomers?
• Where are they?
• What is their educational level?
• What do they do to make money?
• What do they enjoy?
• How much disposable income do they have?

Figure out what platforms they’re on and join them

Armed with your audience profile you can find out where your audience is likely to be. Different social media platforms have unique demographics. Check out this social media cheat sheet to get an initial grounding. Select the ones that seem most appropriate and join these networks. Note that you shouldn’t just join all of them as each additional network will mean that you’ll have to invest more time and that is exactly where you fall short as a small business.

So don’t go overboard

Particularly because if you do there is an ever greater likelihood that information across the different networks will end up inaccurate, out of data and conflicting. And that is a surefire way to negatively affect customers, how trustworthy they think you are and the likelihood that they will (or rather won’t) purchase your product.

Set out a plan

Social media can be incredibly time-consuming. The best way to avoid that is to set out a clear plan of attack. This means that you decide what it is that you actually want your social media to do for your business. Yes, obviously you want to sell more of your product, but there can be sub-goals to get you there, such as:

• Raise brand awareness
• Find influencers
• Provide customer service

Then work towards achieving those goals. This does not mean that you become robotic in how you use social media. There will be a period of discovery as you find out the best way that you can achieve this. It does, however, mean that you keep in mind what it is you’re trying to do and that you make certain that what you’re actually doing contributes to that and abandoning activities that don’t.

Engage with influencers

Not all people are made equally. Some people are very good at attracting huge numbers of followers and influencing people and their opinion. In the industry, these are referred to as ‘social influencers’. Make certain that you’re always keeping an eye out for these individuals and when they do engage with you and your brand, that you engage with them in return (obviously, you should always engage with people who reach out to you, but make an extra effort when these people do so).

When these people promote your content, be willing to share their comments and ideas far and wide, while making certain that you link back to them. Social influencer’s value depends on how big their following is. They know this as well as you do. Therefore, they’ll appreciate it if you take the effort to help them boost their networks and will hopefully repay you by saying more nice things to their network about you in the future.

Be steady and patient

Social media takes time. A lot of people don’t realize how much. So, when you start off your campaign be aware that it might take a while to start paying. For this reason, make sure you do two things.
First of all, go the distance.

Secondly, set a manageable pace. We do not sprint a marathon. To try to do so will make the rest of the race impossible to run. So set a pace that you can actually keep doing for the foreseeable future.

And if it still turns out to be too intense, don’t be afraid to tone it down a little bit. People talk a lot about how much you should post. There isn’t really any hard science about this. What does matter, however, is that you’re consistent. This is how you build expectation and a connection with your audience and your customers. The moment you stop posting, however, they start drifting away. It’s vital that that doesn’t happen as that renders all your hard work pointless.

Good luck and good hunting!


Source: www.digitalmarketingmagazine.co.uk

Digital Video Advertising For Traditional TV Tops $2 Billion

Traditional TV network advertising from digital video platforms — Hulu, networks apps/Web sites and video syndicated online — is estimated to grow by 40% this year, now representing a 5% share of all its advertising revenue from video.

UBS media analyst Doug Mitchelson says digital video advertising for traditional TV companies is projected to get to $2.1 billion in 2016 — up from $1.5 billion in 2015.

Nontraditional TV companies — YouTube and others — will grab $6.5 billion in digital video advertising, growing 31.5% in 2016.

While nontraditional TV companies will maintain their dominance over TV networks in the coming years when it comes to digital video advertising, TV networks will close the gap substantially by 2020.

Then, it is estimated, TV networks will become a $6.3 billion digital video business that year — up 23.6% over 2019. Pure online video companies will get to to $11.5 billion, up 10.4%.

Mitchelson estimates that total traditional national TV advertising — broadcast, cable, syndication — will climb 3.1% to $42.6 billion — and 4.4% higher to $44.7 billion when including digital video.

For TV networks, digital video advertising revenue will have 5% share of all its video business — traditional and digital.

With regard to the the current traditional TV marketplace, Mitchelson writes that strong current TV scatter activity will continue into the second quarter of this year.

Total second-quarter national broadcast business — scatter and upfront deals — will grow 4.1% to $3.6 billion, with cable networks up 1.5% to $5.9 billion.

Mitchelson says the more than 20% higher scatter volume in the first quarter of this 2016 signals “a strong upfront” for next season in terms of volume and cost per thousand price increases.


Source: www.mediapost.com

90% of Online Shoppers Will Respond to Real-time Offers


Four out of ten online shoppers in the UK abandon their shopping carts 50% of the time or more before they complete a purchase. This represents hundreds of billions in merchandise and a significant loss of potential revenue for retailers. However, as much as 40% of this revenue could be recovered with the timely delivery of special offers, according to new research by Talend.

The research also revealed a significant gap between the proportion of consumers who say it is always their intention to buy the goods they put in their online cart (42%) and the 4% of all customers, who always proceed to purchase the items in their basket.

“Online retailers are missing out on revenue-generating opportunities and the chance to build long-term customer relationships by failing to convert purchasing intentions into sales,” says Rick Brar, retail sector lead, Talend. “These customers are intending to buy. So, retailers need to capitalise on this intention by personalising offers, providing insightful recommendations that encourage upselling and cross-selling, and incentivising the purchase by providing flexible delivery options, or details of competitor pricing, for example.

“To make this happen, though, retailers need to have real-time insight into their customers’ purchasing intentions. And that’s where the latest analytics technology is key in acting as a catalyst.”

The survey further builds retailers’ understanding of their customers’ shopping habits by revealing that 58% of consumers said they sometimes used their online baskets as part of the browsing process, or as a way of generating a ‘wish list’, or of calculating costs.

“Retailers will be looking to convert as many of these ‘window shoppers’ as possible into sales,” adds Brar.

90% of respondents, for example, said they would either complete a purchase or return to an abandoned basket, if they were offered free delivery on that basket, while 85% said they would take one of these two options if they were offered a real-time discount or bundled offer on their basket. Further underlining the power of harnessing analytics driven, real-time insight to drive sales, 36% of the sample said they would take one of the two options provided, if the retailer could inform them what the products in their shopping cart cost at other online websites.

“This survey clearly demonstrates the many challenges retailers face in meeting the expectations of their customers in the online shopping space,” adds Brar. “Retailers, however, often struggle to provide the kinds of real-time offers that their customers are increasingly looking for, primarily because their existing legacy systems are outdated.

“With the growing rise of ecommerce and social media and the need for personalisation, retailers need to look at technology that will help them be more agile and flexible and to leverage key information about the customer at the point of sale,” he continues. “That’s why it is so important that they have access to technology that enables them to conduct real-time analytics and provides the insight into their customers that they need.”

By Daniel Hunter

Source: 90% of Online Shoppers Will Respond to Real-time Offers

The Dubai Mall most checked-in UAE location on Facebook

The social media platform reveals that the mall is the UAE’s most checked in place on its network in 2014. Below is Facebook’s top ten list for the year:

  1. The Dubai Mall
  2. Miracle Garden Dubai
  3. Atlantis The Palm, Dubai
  4. Burj Khalifa
  5. Dubai Marina
  6. Ferrari World Abu Dhabi
  7. Mall of the Emirates
  8. Dubai World Trade Centre
  9. Emirates Palace
  10. Dubai Mall Aquarium & Underwater Zoo

Source: http://gulfmarketingreview.com/media-news/the-dubai-mall-most-checked-in-uae-place-on-facebook

LinkedIn launches in Arabic

Arab Casual Man Browsing A Laptop Social Media

The professional network launches an Arabic version.

Membership has grown from five million in October 2012 when the company opened its local office in Dubai, to more than 14 million today.

Members who have been using the site in English can switch their language settings to Arabic.

The Arabic launch brings the total number of languages available to 24.

Media Zone Authority – Abu Dhabi (twofour54) CEO HE Noura Al Kaabi says in a press statement: “The launch of LinkedIn Arabic is a significant step towards strengthening the Arabic media sector, developing local content and nurturing Arabic talent. LinkedIn Arabic will enable greater communication among individuals and major companies within the region and support career building efforts with the ability to search for opportunities that fit with their skills and potential.

Head of LinkedIn Mena talent solutions Ali Matar adds: “This will open up opportunities for hundreds of millions of Arabic speaking professionals to connect and engage with other professionals and employers across the world, and for companies to find and attract the best talent, connect their brand with our audience, and engage with their customers,” continued Matar.

– See more at: http://gulfmarketingreview.com/media-news/linkedin-launches-in-arabic#sthash.HmNDYhFE.dpuf