How to get Noticed on LinkedIn

 

Lots of SMEs I come across are not taking advantage of the fantastic ways to market themselves on LinkedIn and believe the network is only really useful to display their contact information. They are absolutely wrong. Below, I reveal some simple, yet effective features that all businesses can take advantage of, designed to establish and develop a useful presence for your company on LinkedIn.

1. Make the most of your company summary

Your business page is the first thing a potential client or customer will see. You need it to stand out. Make sure your fundamental objectives and values are clearly outlined. Be sure to use key words and phrases that represent your company, as this will make it easier for people to find your page.

2. Personalise your LinkedIn site address

A website address containing a string of letters, numbers and symbols is never appealing. Why not try personalising your website address to make your objectives clearer. This way it will stand out for your potential customers. For example, www.linkedin.co.uk/danceacademy.

3. Regular status updates

Updating your status is a fantastic way to share new information with people. Try to include things like video where possible, as well as articles and relevant updates. By communicating directly to your potential customers via your LinkedIn page, you are inviting them to actively engage with your business, which could ultimately turn them into your customers.

4. Invite your employees to get involved

Don’t just stop at updating your status. Invite your employees to share it too. By inviting your employees to be directly involved in your LinkedIn page, you are using them as your advocates to spread the word far and wide, so asking them to simply repost content and follow the page is a great way to connect with their connections.

5. Get involved with groups

Explore groups that are relevant to your company and start to contribute information, as this is an excellent way to get your name out there and connect with potential customers or clients. By answering queries and contributing to discussions, you are showing potential customers you are an expert in the field. Once you have done this, why not go a step further and start your own group. Invite the appropriate audience of people to join your group and watch it grow.

6. Share your reviews

If you receive countless positive reviews, then why not share them? LinkedIn is a great place to showcase excellent testimonials about your small business, as people will trust these reviews more than your own words.

These six simple and free steps should get you started in building a useful social media profile on LinkedIn – and making the most of the channel to attract new customers.

 

By Chris Brake, MD of Digital Kitbag.

Source: How to get Noticed on LinkedIn

90% of Online Shoppers Will Respond to Real-time Offers

 

Four out of ten online shoppers in the UK abandon their shopping carts 50% of the time or more before they complete a purchase. This represents hundreds of billions in merchandise and a significant loss of potential revenue for retailers. However, as much as 40% of this revenue could be recovered with the timely delivery of special offers, according to new research by Talend.

The research also revealed a significant gap between the proportion of consumers who say it is always their intention to buy the goods they put in their online cart (42%) and the 4% of all customers, who always proceed to purchase the items in their basket.

“Online retailers are missing out on revenue-generating opportunities and the chance to build long-term customer relationships by failing to convert purchasing intentions into sales,” says Rick Brar, retail sector lead, Talend. “These customers are intending to buy. So, retailers need to capitalise on this intention by personalising offers, providing insightful recommendations that encourage upselling and cross-selling, and incentivising the purchase by providing flexible delivery options, or details of competitor pricing, for example.

“To make this happen, though, retailers need to have real-time insight into their customers’ purchasing intentions. And that’s where the latest analytics technology is key in acting as a catalyst.”

The survey further builds retailers’ understanding of their customers’ shopping habits by revealing that 58% of consumers said they sometimes used their online baskets as part of the browsing process, or as a way of generating a ‘wish list’, or of calculating costs.

“Retailers will be looking to convert as many of these ‘window shoppers’ as possible into sales,” adds Brar.

90% of respondents, for example, said they would either complete a purchase or return to an abandoned basket, if they were offered free delivery on that basket, while 85% said they would take one of these two options if they were offered a real-time discount or bundled offer on their basket. Further underlining the power of harnessing analytics driven, real-time insight to drive sales, 36% of the sample said they would take one of the two options provided, if the retailer could inform them what the products in their shopping cart cost at other online websites.

“This survey clearly demonstrates the many challenges retailers face in meeting the expectations of their customers in the online shopping space,” adds Brar. “Retailers, however, often struggle to provide the kinds of real-time offers that their customers are increasingly looking for, primarily because their existing legacy systems are outdated.

“With the growing rise of ecommerce and social media and the need for personalisation, retailers need to look at technology that will help them be more agile and flexible and to leverage key information about the customer at the point of sale,” he continues. “That’s why it is so important that they have access to technology that enables them to conduct real-time analytics and provides the insight into their customers that they need.”

By Daniel Hunter

Source: 90% of Online Shoppers Will Respond to Real-time Offers